– Lerms Lulu, a popular online seller, and her husband Arvin Lulu, were killed in a broad daylight ambush in Pampanga

– Lerms Lulu, whose real name is Lerma Waje Lulu, is one of the top distributors of “Brilliant Skin,” a rising cosmetic brand

– In a report by Rappler quoting police authorities, the victims were onboard their vehicle when the incident happened

– Many netizens, expressing shock at what happened, condoled with the family of the victims and also demanded justice for their untimely demise

Lerma Waje Lulu, a popular online seller known by many as Lerms Lulu, and her husband Arvin Lulu, were killed in a broad daylight ambush in Mexico, Pampanga.

Photo: Lerms Lulu and husband Arvin Lulu (FB @lerma.lulu) Source: Facebook

A report by Rappler, quoting an initial result of police investigation, said the victims were onboard their vehicle when the ambush took place.

In a report by Manila Bulletin, the victims were passing through Barangay Santo Rosario in Mexico, Pampanga, when two unidentified assailants, whom authorities said were both male, suddenly shot them.

In a report by Daily Mindanao quoting various sources said the couple had just finished a business transaction when the incident happened.

Their son who was with them at the time of the incident survived the ambush. The gunmen reportedly fled after doing the dastardly act, while the victims were rushed to the hospital where both Lerma and her husband were declared dead on arrival after sustaining multiple gunshot wounds.

Police authorities say they’re looking at the killing as possibly business-related. It can be recalled that on October 2, or two days before they were ambushed, Lerms posted on Facebook that those who know how to pay their debts have a greater chance of becoming successful as compared to those who don’t know how to pay their obligations.

News, photos or videos that arouse the interest of netizens would often go viral on social media, due to the attention netizens give them. These viral posts appeal to the emotions of netizens, and in rare cases, such could also happen to ordinary people, making them very relatable.

In another viral news story, a principal was arrested in a follow-up operation, after he allegedly abused four of the students at school. Based on the report of Unang Balita of GMA News, the principal allegedly had several students come to school to help him with the printing. One student narrated the alleged abuse that happened on that day, and three more students also came forward with their own narratives. The principal is already under the custody of authorities and the case has been made known to Sec. Sonny Angara.

In a related news story that also went viral, a teacher from Misamis Oriental was arrested by authorities for allegedly molesting students. The 43-year-old teacher, according to authorities, would let his students go to his house. Thereafter, the obscene acts would be done there. Authorities also said that he would give them between P300 to P500 for each act of molestation.