Meghan Markle is poised for global success with her American Riviera Orchard brand when she finally launches the full range of products according to a PR expert
Meghan Markle is set to achieve phenomenal success with her lifestyle brand thanks to her “Princess Diana effect,” an expert has claimed.
The Duchess of Sussex is yet to fully launch her American Riviera Orchard brand having only done a tease for the range of products and content she will be offering. She revealed the logo and Instagram page for the line back in March and since then has debuted three products gifted to influencers – strawberry jam, raspberry jam and dog biscuits.
Since then speculation has been rife as to when Meghan will finally release more content and a more extensive range of what she will be offering under the brand. Now a PR guru has confessed to believing Mehan is set to achieve worldwide success when she does unveil the full launch.
Abesi Manyando, author and founder of the public relations and branding development firm Abesi PR, believes Meghan is poised to do “very well” amid an “increase” in her popularity “globally”, since she visited Nigeria alongside Prince Harry in May. She believes Meghan is a “very relevant figure” in the media and that her popularity is “not limited to Britain.”
She explained to the Express: “I think Meghan’s brand will do very well no matter when it’s launched. I do think there is a higher demand for its release since her popularity has increased globally and outside of Britain.
“So launching this year would be great but there’s no rush because she’s a very relevant figure in media. I do not believe there is any significance with timing the launch of her brand based on when the royals are working or not since her popularity is not limited to Britain.”
Meghan has teased her jam with a soft launch
Mayando also addressed rumours that Meghan has been “struggling” to source staff for American Riviera Orchard, saying that she doesn’t “believe that she is having a difficult time staffing her brand” because there is “zero evidence of that and the criticism is second-hand hearsay.”
Manyando previously explained how Meghan and Harry’s trip to Nigeria had a huge impact on her popularity – thanks in part to her fashion choices. She explained how when Meghan “wears something it immediately and factually sells out or triples in demand and sales,” as she likened her to her late mother-in-law adding that there was “extreme demand for her outfits during her Nigeria trip. It’s like the Princess Diana effect.”
She explained to the Express: “I think Meghan’s brand will do very well no matter when it’s launched. I do think there is a higher demand for its release since her popularity has increased globally and outside of Britain.
“So launching this year would be great but there’s no rush because she’s a very relevant figure in media. I do not believe there is any significance with timing the launch of her brand based on when the royals are working or not since her popularity is not limited to Britain.”
Mayando then stressed her belief that there is “high anticipation’ for a drop and the demand for her lifestyle brand has increased after her Nigeria trip.” Adding that “whenever she does release her brand of products it’s going to be very successful, especially in the United States.”
