Netizens went gaga over Anne Curtis‘s new look recently.

Breaking the internet just before the clock struck midnight on September 5, 2023, Anne shared a series of sultry photos, flexing her brand-new Gucci piece in a boudoir-inspired shoot through the lens of celebrity photographer Luis Ruiz.

Anne Curtis Gucci Fall/Winter 2023 campaign piece: itty-bitty logo chain bra

Read: Anne Curtis wears Saint Laurent, Vice Ganda wears “San Miguel”… Light

She wrote in her caption: “Iconic runway piece in time for the opening of the new @gucci house in Manila”

Anne Curtis Gucci Fall/Winter 2023 campaign piece: itty-bitty logo chain bra

The It’s Showtime host perfectly complements this statement piece with a pair of sleek, elbow-length black gloves and a high-waisted pencil skirt in the same sophisticated hue.

Anne Curtis Gucci Fall/Winter 2023 campaign piece: itty-bitty logo chain braAnne Curtis Gucci Fall/Winter 2023 campaign piece: itty-bitty logo chain bra

To complete the transformation, hairstylist Raymond Santiago gave her softly crimped hair some curls, texture, and bangs.

Anne Curtis Gucci Fall/Winter 2023 campaign piece: itty-bitty logo chain bra

In the make-up department, Robbie Piñera put a monochromatic soft glam look on Anne, featuring neutral-shaded eyeshadow and just a sheer lip gloss for her perfect pout.

Anne Curtis Gucci Fall/Winter 2023 campaign piece: itty-bitty logo chain bra

ABOUT THE BRA

This logo chain bra is part of the Gucci Fall/Winter 2023 campaign collection.

Anne Curtis Gucci Fall/Winter 2023 campaign piece: itty-bitty logo chain bra | Vittoria Ceretti

Its itty-bitty style is decked with Gucci’s signature interlocking GG monogram on each side.

Anne Curtis Gucci Fall/Winter 2023 campaign piece: itty-bitty logo chain bra | Vittoria Ceretti

It may be the star of the brand’s FW23 fashion show‘s opening runway look in February, but it has yet to debut with a price list on Gucci’s website.

Anne Curtis Gucci Fall/Winter 2023 campaign piece: itty-bitty logo chain bra

REACTION

Anne’s new photos, which earned over 400,000 likes already in less than 12 hours, grabbed not just the attention of regular folks but also her fellow celebrity friends.

The comments section was on fire with emojis sent by Iza CalzadoShaina MagdayaoLiz UyKaren Davila, and Ruffa Gutierrez.

Meanwhile, Angelica Panganiban couldn’t help but playfully chide, “Tigil mo na to kambal. Ayoko na mainggit.”

Isabelle Daza, one of Anne’s fellow ‘It Girls’ cheekily acknowledged the obvious with a simple declaration: “Boobs [fire emoji]”

Miss Universe 2015 Pia Wurtzbach sent applauses her way along with the comment, “Giiiiirl”

It’s Showtime‘s resident dance queen Chie Filomeno couldn’t contain her admiration, commenting, “A GODDESS [heart eyes emoji]”

Anne Curtis Gucci Fall/Winter 2023 campaign piece: itty-bitty logo chain bra