Vice Ganda and Anne Curtis, two of the most prominent hosts of It’s Showtime, recently addressed a lighthearted “brandagulan” moment that sparked playful speculation among fans.
The term “brandagulan” is a colloquial Filipino word used to describe competitive or exaggerated flaunting of endorsements, often in a humorous context. This particular incident took place during a segment of the noontime show when Anne and Vice found themselves humorously “competing” over their respective brand endorsements.
The mishap began when Vice jokingly commented on Anne’s outfit, which happened to be from a brand she endorses. Anne, in her usual bubbly style, teased back, playfully reminding Vice about their own endorsement partnerships. The exchange quickly escalated into a comedic banter, with the two stars jokingly throwing quips about whose brands were better. Although the interaction was clearly meant as a joke, it didn’t take long for netizens to share clips online, with some interpreting it as a genuine clash.
Aware of the online buzz, Vice and Anne decided to address the incident during the following episode of It’s Showtime. Vice opened up with their trademark humor, saying, “Mga kapitbahay, walang dapat ikabahala! Hindi ito teleserye, ito ay comedy show lang!” (Neighbors, there’s nothing to worry about! This isn’t a soap opera, it’s just a comedy show!). Anne joined in, reassuring fans that their dynamic was rooted in mutual respect and friendship. “We always joke around like this,” Anne explained, “It’s just part of the fun. Walang personalan, lahat laro lang!” (Nothing personal, it’s all just for fun!)
The two then reenacted the “brandagulan” moment, this time taking it to even sillier extremes, further proving that their bond remains unshaken. Their co-hosts and the audience couldn’t stop laughing, turning the moment into another iconic episode highlight.
Fans were quick to praise Vice and Anne for their professionalism and transparency. Many took to social media to express their admiration for how the two handled the situation, with one fan commenting, “They turned a misunderstanding into another hilarious and unforgettable moment. This is why we love them!”
The incident not only showcased Vice and Anne’s chemistry but also underscored the lighthearted nature of It’s Showtime. Their ability to turn even the smallest mishaps into opportunities for laughter is one of the reasons the show continues to resonate with audiences nationwide.
