LONDON — LeBron James has been asked to do more than just lead USA Basketball into the Paris Games. How about an entire country?

James was selected by his Team USA peers across all sports as the flag bearer for the 2024 Olympics. He becomes the first men’s player selected, following Dawn Staley for the Athens Games in 2004 and Sue Bird for the Tokyo Games in 2021.

James will lead a boat of American athletes Friday down the River Seine, the path site of the Opening Ceremony. Tennis star Coco Gauff was selected as the female flag bearer for the U.S., becoming the first tennis athlete to receive that honor.

It marks yet another honor for the four-time NBA champion and all-time NBA leading scorer, making his fourth appearance in the Summer Games. His first Games was at age 19 in 2004. As James has often said, he’s just a kid from Akron, Ohio. Indeed, he has come a long way.

James called it an “utmost honor” and added:

“It’s special to get an opportunity to represent your country in another fashion. I understand how prestigious this moment is … it will live on forever.”

Opening Ceremony Flag Bearer announcement for LeBron James Graphic reads, "Team USA's first men's basketball player to be selected as flag bearer."

The female U.S. flag bearer will be revealed in the coming days. The International Olympic Committee decided in 2020 that national delegations would have two flag bearers — one male, one female — at the opening ceremony of an Olympics, a move to promote gender parity. The U.S. is expected to have nearly 600 athletes in the Paris Games, about 53% of them female.

The 39-year-old James got word of the honor Monday in London, a few hours before the U.S. men’s team was scheduled to play its final pre-Olympics exhibition game against World Cup champion Germany. Fellow U.S. star and first-time Olympian Stephen Curry, on behalf of the U.S. men’s team, nominated James for the flag bearer role.

LeBron turns 40 in December, yet never wavered in his desire to play in Paris in 2024. He remains among the world’s best players and will start for the Americans when they begin tournament play Sunday.
He’s aiming for his third gold medal and USA is heavily favored to win despite steeper competition from the world.

The USA boat delegation will be next to last to ride down the river, a position traditionally given to the next host of the Summer Games. France will be the last boat.

Thousands of athletes will be part of a flotilla sailing along the River Seine at sunset toward the Eiffel Tower. The 3.7-mile route will have about 320,000 guests set to watch from the river bank and about 1 billion more, Olympic officials estimate, watching on televisions worldwide.

Not all Olympic athletes take part in the opening ceremony; many skip it for logistical reasons, such as having to compete the following day. James and the four-time defending gold medalist U.S. men don’t open Olympic play until Sunday, when they face Serbia at Lille, France.

James and the U.S. Olympians will be waiting longer than almost any other nation for their trip on the Seine. By IOC custom, Greece — which will have Milwaukee Bucks star Giannis Antetokounmpo as one of its two flag bearers — will lead the procession, followed by the Refugee Olympic Team and then about 200 more national delegations.